After SEGA, Take Two, and ESPN threatened EA's stranglehold its Madden NFL series held on the football game market, EA did what any competition-loving corporation would do and bought exclusive licensing rights to everything NFL. What does that mean? It means there will no longer be competition against EA's Madden NFL series, unless you count football games without NFL licenses, which don't count, because who wants to play a game not endorsed by the NFL? Nobody!
Fans of the Madden series are already drooling with the improvements such a lack of competition will bring to the series!