On Friday, after much deliberation, I bought Everquest 2. I bought the Collector's Edition. That's the version that costs $90! I'm not an Everquest addict either. Although I liked Everquest, I didn't love it. I wasn't highly anticipating Everquest 2 either. No, what compelled me to buy it was that it was a collector's edition! I also purchased Halo 2 for exactly the same reason.
To the corporations producing a collector's edition of every product they have: You're welcome.