As all of you already know, Apple recently released software that allows Intel Macs to run Windows XP. It excited me, until I realized that I have no need to run it. Except for games, all the software I want is already on my Mac, and it's probably good that it doesn't have a decent selection of games anyway. Lord knows I don't have the time or money to fund such a hobby! Still, it was exciting news. It was also a bit frightening. We always hear how OS/2's tragic fall was running Windows software better than Windows itself, so developers developed exclusively for Windows, since both OSes ran the software. By Macs being able to run Windows, it'd be possible for a developer to develop exclusively for Windows with the reasoning that Mac user.s could just boot into Windows to run it.
But then I realized that such software companies would be scorned by the Mac community. People buy Macs to run Mac software, not Windows software. If Mac users wanted to buy Windows software, they could've bought a Dell for $500 years ago rather than pay at least twice that much for a Mac! I can't think of any Mac owner who would buy the Windows version of Photoshop or Office over the Mac version. Sure, Adobe, Microsoft, and others could decide not to develop for the Mac and thereby force Mac users to use Windows, but they could've done that years ago! Windows is looked upon as a necessary evil for those who'll use Boot Camp. If developers decided to give Mac users the finger by developing software for only Windows, I expect that Mac owners to give them two right back.
Of course, games might not be ported to the Mac as little as they already are because of Boot Camp, but it's not as if people ever bought Macs for games.
Although Macs running Windows is definitely news, I don't think it'll change much. Most people who haven't bought Macs still won't, and Mac users who don't need Windows aren't going to rush to Best Buy to buy XP or Vista (when it's released in 2107). The only group that I think Boot Camp will affect is the one of Mac users who are forced to have a Windows machine around the office, and in their case, it'll simply mean less sales for Dell.